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The digital advertising landscape is constantly plagued by fraudulent activities that mislead both advertisers and publishers. This article delves into the intricate world of ad fraud, offering a comparative analysis of prevalent tactics employed by perpetrators and outlining effective countermeasures to mitigate these threats. We will explore vari
Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers rapidly place bids to acquire ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their campaig
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